Do This ONLY if You Want to Ravage Your Leadership Reputation
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett Brand will make or break a company or a leader. Show me a company or leader with an impeccable brand, and invariably I’ll show you staying power, loyalty and an unstoppable ability to grow and flourish due to brand equity. To get to the heart of our leadership brand, we can ask three questions: How do others feel every time they experien